Over the last few years, you’d be hard pressed to find a business that hasn’t faced new challenges. Whether those challenges are found in economic factors, competition or new technology, the way a business steps up to those trials ultimately defines their success. Trade associations and their members are no exceptions. As businesses continue to rebuild from an unstable economy or changing industry, those that may have thrived or barely survived are coming to the same realization – the time for change is here. Re-engagement and reinvention in professional communities have become crucial.
Historically, people have been drawn to associations because they want to feel that they’re a part of a community that’s devoted to making an industry better, advancing it through the behavior of volunteers and guides the industry through policy making initiatives. But, the association world is changing, too.
At MultiView, our business model revolves around the association world, and we are no strangers to the hurdles that industry leaders face. Adapting to new economic trends is nothing new in professional societies. In fact, association members represent the strongest attributes of an industry’s workforce – the cream of the crop, if you will. Whether associations are operating in a sector experiencing exponential growth or a struggling member base, ingenuity and forward-thinking is what ultimately distinguishes the successful from the mediocre.
In order to remain relevant in the future, now is the time for associations to re-engage and be willing to showcase the successes its members. It’s time to change the old image of associations and construct a new one. To create organizations that will continue succeed in this fast-paced world, association leaders must learn to accept new ways of doing business. After all, how can any organization hope to thrive in their industry without an aspiring approach to really comprehending new trends, outside competitive forces, and the true capacity of an organization?
Enter “Good Company,” MultView’s way of showing that success in American business is alive and well. For association members around the world, surviving the recession have led to a “survival of the fittest” mentality. The weak are left behind, the average remains stranded in the middle, and some – in even struggling industries – managed to not only survive but prosper. And “Good Company,” a reality series based entirely around association members and their accomplishments, showcases these unique businesses that keep niche industries strong.
By offering an inside a look into individual accomplishments across a wide variety of associations, “Good Company” proves that sometimes taking a step outside the box can lead to unprecedented results. This is a chance for savvy association leaders to utilize their most important asset – the members. Take a page from the playbook of industry insiders that showcasing success can ultimately help those who might be struggling.
From a leading cattle ranch in Hereford, Texas, to a Pittsburgh company that builds luxurious children’s playhouses, “Good Company” features an insightful look into the business lives of America’s most unique entrepreneurs – and your members. In the 11-episode first season, viewers will discover the qualities that drive these unconventional geniuses of capitalism and become entrenched in the communities and industries from which they spring. Forward-thinking association executives are constantly looking for ways to put the industry puzzle of change together for their members. “Good Company” illustrates how to do so with captivating stories of association members that are succeeding despite a disruptive economy.
“Good Company” is a six-week trek across America in a 50-foot state-of-the-art mobile production studio. The nine-person crew will log over 15,000 miles and almost 400 hours of filming along the way, all chronicling the most unique association members in the county. Months’ worth of planning culminates into an intense filming schedule of in-depth interviews with business owners and their teams; documenting of products and processes; and illustrating how the company’s community impacts their overall business.
Your members have stories to share with other members – stories of struggles, successes and ingenuity. Sure, they could tell those stories on Facebook or LinkedIn. But why not allow them to share through a channel that’s been around for over years – your association? Engagement is critical to today’s associations. And your members are willing to engage. “Good Company” is set to open new doors in the association world, building a long road of marketing the association, its members and its overall industry.
Watch for the mid-fall 2013 premier of “Good Company” across multiple online channels. And watch our trek across America atwww.multiview.com.